The ABCs of Gen Z
As Gen Z came of age, marketers quickly learned that they couldn’t reach them with the same old message and approach. To start meaningful conversations, brands need to be honest, genuine, and show that they really understand what matters to this unique audience.
We partnered with Author AnneMarie Hayek to reimagine her groundbreaking research through presentation design and create a bold visual story that brought the subject matter to life in a dynamic and authentic way.
Our presentation design team turned data and research findings into clear, engaging infographics. We also sharpened the story, and paired vibrant photography with key stats to help audiences understand exactly who Gen Z is and how brands can reach them.
“The presentation grew out of her book, so it was an exciting challenge to adapt the brand to a new format. The infographics and vibrant look really bring the story to life.”
– Dave Mattfield, Creative Director of Presentation Design
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